Everyone in marketing knows, your campaign is only as good as your list. Using a targeted list with up-to-date information is the key to success.
SMS marketing is so effective because it is so flexible. You can let customers know about a deal you are running, offer a coupon, provide a discount, or advertise a launch.
No matter what type of campaign you run, you want the recipients to be potential customers. Sending out a mass text message is worthless if the recipients are not your target market.
Working with an SMS send service allows you to purchase a specialized list, targeted at your customers. Whether you are looking for a database of numbers of country, state, job description, or other qualifiers, you can find a list to meet your needs.
Benefits of SMS Marketing
In addition to the targeting provided by SMS campaigns, the technique offers many other benefits over other types of direct messaging.
- Non-Disruptive. SMS marketing is not telemarketing. You aren’t bothering someone at dinner or while they are in a meeting. People read and respond to text messages on their own schedule. This makes the recipients more open to the information.
- Affordable. Using a mass text messaging service is affordable. Of the different types of marketing directed at a large number of people, such as television and newspaper advertising and billboards, SMS services are the most affordable.
- Easy Updates. Having a dedicated list of your customers allows you to keep them up-to-date on your latest offerings. Putting together a mass text message doesn’t take much time. Once you have your lists compiled, the work is basically done for you.
- Makes Loyalty Programs a Breeze. If you have an existing loyalty program or are considering adding one, coupling the program with SMS marketing is a natural fit. Your SMS messages can include clickable links, sending customers exactly where they need to go for the information they want.
Using SMS Marketing Effectively
SMS marketing works well on its own. It also couples well with other marketing efforts. Sending a link to your social media page that has a special offer or coupon, for example, not only makes it more likely your customers will see the special, it also builds engagement on your social sites.
SMS marketing is limited only by your imagination. Know your customers, and purchase email lists that target that audience, and you are ready to go.